Are You Concerned About Your Privacy?

We respect your privacy by implementing tough information security.

It is our responsibility to treat customers, colleagues, the community, and the environment with respect. That includes your personal information. We ensure your privacy by handling your personal information in a safe and accountable manner.

Penske Vehicle Services privacy notice

Penske Vehicle Services, Inc. ("Penske") understand our customers' concern about privacy and the use of their personal information. Use of any information gathered from or about our vehicle services customers through (the “Site") or from individuals who contact Penske offline shall be governed by this Privacy Notice. Penske encourages you to read this Privacy Notice in full to learn how Penske treats personal information obtained through the use of Penske services.

Information we collect

Website Visitors: When you use the Site, we collect certain information about your device, such as IP address, browser information, and Site usage statistics for analytic purposes in order to improve user experience to better understand how visitors use and navigate our Site.

Prospective customers: We collect contact information including your name, phone number, and email address and use this information to respond to project requests. We do not share this information with third parties.

Vehicle services customers: We collect personal information including your name, phone number, email address, and payment information. We use this information for onboarding and account creation purposes. We share this information with service providers for these purposes.

Cookies and online marketing

Our Site uses temporary cookies and other tracking methods to enable Site functionality and to track Site usage. A cookie is a small string of text that a website can send to your browser for storage on your device, which allows us to provide you with tailored information and services when you return to the Site. You can opt-out of the use of cookies through your browser's options, however some services on our Site may not function properly or may be considerably slower if you choose to do so.

You can easily opt-out of direct marketing communications by following the “unsubscribe" link contained in any marketing emails you receive, or by contacting us using the information below.


The security of customer information is very important to us, and we take a number of steps to safeguard it. We maintain physical, technical, and administrative safeguards to protect your personal information. We also use encryption to secure certain personal information where deemed necessary.

Furthermore, once the information has been received by us, we use security procedures and policies commensurate with industry standards to safeguard against loss, theft, unauthorized access, destruction, use, modification and/or disclosure.

Administrative, legal process, and business transfers

In addition to the sharing described above, Penske may disclose information about you if Penske believes that disclosure is necessary (a) to satisfy any law, regulation, or governmental request; (b) to respond to a subpoena; or (c) to protect the safety, rights or property of Penske or Penske rental or leasing customers.

We may also transfer your personal information in connection with any sale or transfer of our business and assets. In such event, Penske will use reasonable efforts to ensure that your personal information remains protected.

Individual rights

Under local data privacy laws, you may have certain rights regarding your personal information, including:

  • Right to know and request information about the categories and specific pieces of personal information Penske has collected about you, as well as the categories of sources from which the personal information is collected, the purpose for collecting the personal information, and the categories of third parties with whom we share your personal information.
  • Right to request deletion of your personal information Penske has collected. Local data privacy laws allow Penske to retain certain pieces of personal information.
  • Right to opt-out of the sale of personal information. Penske does not sell personal information to third parties.

If you wish to exercise any legal rights you may have under these local data privacy laws or other applicable privacy laws, please do so by visiting our Individual Rights Management Portal or contact us using the information in the “Contact us" section below. If you designate an authorized agent to make an individual rights request on your behalf, please contact us using the information in the “Contact us" section below. Identity verification may be required prior to responding to an individual rights request. In order to verify your identity in Penske systems you will need to provide your first and last name, email address, phone number, and state of residence. As long as at least two or three pieces of information provided match those in our systems, your identity will be considered verified. If Penske cannot verify your identity based on the information provided, Penske may request additional information.

Penske is committed to not discriminating against consumers, and will not do so in response to individuals exercising privacy rights under related local data privacy laws.

Children's privacy

Penske does not knowingly collect or use personal information from children under the age of sixteen (16) or allow such children to participate in any services offered on the Site that requires the submission of user information. Should Penske learn that someone under the age of sixteen (16) has provided any personal information to or on the Site, Penske will take steps to remove that information as soon as possible.

Contact us

If you have any questions about this notice or how Penske uses your personal information, please contact a Penske representative at 1-877-210-5290, email us at, or write to us at:

Penske Vehicle Services, Inc.
1225 E Maple Road
Troy, Michigan 48083

Changes to notice

We will make periodic updates to this notice, and such changes will take effect when they are posted here. We encourage you to review this notice and check for updates regularly.

This Privacy Notice was last updated November 8th, 2019.